I’ve been in the fitness industry for over 20 years.
I own Elements Fitness & Wellbeing in Stafford. I’ve watched the recovery equipment market get more expensive, more complicated, and further out of reach for gym owners and everyday people who actually need it.
So instead of complaining about it, I did something about it.
In June 2026 I flew to China. Not to a trade show. Not to a sales meeting. To the actual factories.
I walked the production floor where they bend and weld steel into hyperbaric oxygen chambers. I watched ice baths being moulded from raw material into the finished product. I met the engineers, the leadership teams, the people who actually build the things I was about to start selling.
I got in one of their ice baths myself, in their demonstration facility, at 59 years old. Because I wasn’t going to ask anyone to buy something I hadn’t tried.
By the end of that trip I had secured exclusive UK distribution rights with two of the leading manufacturers in this space. Neither of them had sold a single unit in the UK before I walked through their doors.
That’s how Elements Health Hub started.
WHY THIS MATTERS TO ME
I’m not a typical distributor sitting behind a desk who has never used the equipment.
I use every single product we sell. Daily ice baths. Regular HBOT sessions. Red light therapy. Infrared sauna. I’m 54 days from my 60th birthday and I’m sitting at 11.7% body fat with a metabolic age of 44.
Recovery isn’t a trend to me. It’s the reason I’m in the best physical shape of my life heading into 60.
I wanted to bring that same access to other gym owners, clinics, spas and individuals across the UK — without the inflated prices that usually come with this kind of equipment.
WHAT WE’RE BUILDING
Elements Health Hub is now the UK’s exclusive distributor for premium ice baths, hyperbaric oxygen therapy chambers, infrared saunas, red light therapy, floatation pods and cryotherapy equipment.
Direct from the factory. No middlemen. No inflated margins.
You can buy outright or rent — whatever works for your business or your home.
And if you want to see it before you commit to anything, come to Stafford. Our showroom is inside Elements Fitness & Wellbeing. Try the equipment. Ask me anything. No sales pitch, just the products working.
This is just the beginning.
Carl Davies
Founder, Elements Health Hub